Clayton is a storyteller and experiential architect who produces, designs and develops compelling experiences in partnership with timeless, iconic brands.
FULL BIO: Clayton Ferguson is the Executive Producer and General Manager at Banijay Americas, where he oversees Luminiscence North America—an ambitious live entertainment venture blending storytelling, technology, and large-scale audience experiences. With more than two decades at the intersection of creativity and commerce, Ferguson has led global initiatives for powerhouse brands including Disney, NBCUniversal, Marvel, Sony, and Warner Bros. His work spans theme park development, touring exhibitions, and immersive productions tied to major IP such as Harry Potter and Jurassic World. In June, he brings that expertise to Philadelphia with the debut of Luminiscence, a groundbreaking experiential production set to anchor downtown as a new cultural destination.
Ferguson has built a reputation for delivering experiences that drive both audience engagement and measurable business results, while also leading ventures that achieved more than 500% revenue growth. Known for bridging creative vision with financial performance, he leads multidisciplinary teams across design, technology, and operations to execute complex projects from concept through launch. His perspective on the future of experiential entertainment—where narrative, innovation, and emerging technologies like AI converge—has positioned him as a sought-after voice on the evolution of live entertainment, audience engagement, and the business of immersive storytelling.
ABOUT LUMINISCENCE: After captivating more than a million guests around the world, LUMINISCENCE continues its tour and settles in the heart of New York City for a series of exceptional dates at America’s Parish Church, St Patrick’s Cathedral. For the first time, experience a show where history, video mapping, and live music come together to reveal this jewel of NYC's heritage as you have never seen it before.
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