How Generative AI in Commerce Drives Faster Creative and Bigger Questions - with David Cost of Rainbow Apparel Co

Product photography has long been one of e-commerce's biggest cost and speed bottlenecks, and generative AI is rewriting both sides of that equation. In this episode, David Cost, Chief Digital Officer at Rainbow Apparel Co, examines how generative AI is reshaping product imagery and video production for commerce teams. The conversation covers cost and speed gains, the risk of visual sameness across AI-generated creative, and how brands are rethinking model rights as they adopt digitally created models.
Learn how financial institutions are turning paper records and alternative data into usable AI insights. Download the free AI in Financial Services Executive Cheat Sheet at emerj.com/fcs2