Local Business Spotlight: Local Coast

This week, we head to Main Street in Annapolis to meet Kristen Umana, co-owner of Local Coast, a homegrown coastal lifestyle and apparel brand that got its start in 2021 and now has stores in Annapolis and Severna Park.

Kristen tells us how an idea born during COVID grew from online sales and local pop-ups into two brick-and-mortar stores. We talk about her background with Ralph Lauren and Hermès, the family effort behind Local Coast's original designs, why crabs and Orange Crushes are naturally big sellers, and how the company gives back to organizations including the Chesapeake Bay Foundation and Annapolis Maritime Museum.

We also get into running a business with your spouse and four kids in the mix, the differences between the Annapolis and Severna Park stores, and where Local Coast might be headed next.

It's a truly local brand inspired by the Chesapeake and the people who call this area home.

Have a listen.

LINKS:

• Local Coast (Website)
• Local Coast (Facebook)
• Local Coast (Instagram)
• Local Coast (Tik Tok)