He Started a Business in College With Just ₹500

What does it take to build a business while you're still in college?

For Vikas, the journey began with ambition, curiosity, and a ₹500 investment for visiting cards.

In this episode of Everyday Heroes with JK, Vikas shares how he went from preparing for competitive exams in Kota and studying engineering to starting a digital marketing business while still in college.

He talks about approaching businesses, finding his first clients, learning SEO, working with interns on a revenue-sharing model, and building a business without waiting for a traditional job.

The conversation also explores how AI is changing digital marketing, why human creativity still matters, how retargeting works, and why digital hygiene is becoming increasingly important.