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Welcome to the second session of the 16-Kata series, where I continue breaking down what I have learned about building and scaling companies over the past decade.Uploaded 24-12-25In this session, we focus on the hardest problem that emerges after early growth: coordination at scale. We examine why quality degrades as teams grow, why most services businesses fail when they scale too fast, and how leadership, incentives, and clear communication reduce coordination costs across large organizations. The session also explains why caring deeply about customers outperforms aggressive expansion, how leaders propagate standards through layers of teams, and why writing, incentives, and mastery matter more than control.If you are leading teams, scaling an organization, or trying to understand how alignment actually works inside growing companies, this session is designed to give you a practical mental model.00:00 - Introduction 00:53 - The Challenge of Scaling Quality08:20 - What Really Drives People?11:58 - The Coordination Cost Framework15:36 - Generating Current as a Leader18:30 - The Power of Stories and Incentives22:38 - Setting Incentives Effectively28:20 - The Quest for Mastery33:34 - The Leader's Toolkit34:54 - Human-Related Blockages40:05 - Avoiding Leader Burnout44:52 - The Secret Weapon49:13 - Rules and Enforcement51:08 - The Four Horsemen of Closed Systems55:09 - Why Coordination Matters58:04 - The 100% Coordination Myth Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
