Let AI Do the Typing. Get Paid for the Thinking.

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"No matter how prominently we show the links, users won't click." An OpenAI engineer wrote that in February 2023. It surfaced this month in the New York Times' court brief against OpenAI and Microsoft, and it should change how you report to your clients. If your monthly report leads with traffic, that number is only going one way.

Traffic was never what your clients cared about anyway. They care about what happens after the click. As AI takes over more of the delivery, your job is to sit with the client, understand what matters to their business, and get paid for the thinking. Let AI do the typing.

This is the first episode of the new format: the week's news, one big idea, some homework, and your questions. This week's big idea: twenty years of SOPs and offshore teams are giving way to skill files and AI employees. Here's what to hand to AI, and the jobs you should never hand over.

In this episode:

• The OpenAI engineer who admitted users won't click, and what it means for your traffic reports
• Claude Sonnet 5.5: AI work keeps getting cheaper, so don't drop your fees to match your costs
• "I'll just do it myself in Claude": how to answer clients who say it
• Why you can outsource marketing but not accountability
• From SOPs to skill files: the new way to hand off repeatable work
• The jobs AI won't replace: sales, strategy, relationships and taste
• Keyword research for a few dollars with DataForSEO
• How Viktor runs a 90-day content strategy from keyword research to monthly report
• The litmus test: if the job is typing into a computer, AI should be doing it
• This week's homework: design one meaningful client report, then hand it to AI

Chapters:
0:00 Cold open
0:16 Intro: the new format
3:40 The Feed: OpenAI says users won't click
7:08 Claude Sonnet 5.5 and the falling cost of AI work
10:37 You can't outsource accountability
13:04 The Deep Dive: from SOPs to skill files
16:22 Your three jobs AI won't replace
18:42 What AI is already doing: keyword research
19:50 How Viktor runs a content strategy
24:38 The litmus test: should AI do this job?
26:00 AI employees are vending machines, not chatbots
27:47 Done Beats Perfect: hand off your monthly client reports
30:18 Fan mail: send us your questions
31:24 Outro

Work with us:

• Free AI For Agencies community and AI Employee course: https://www.skool.com/agency-mavericks
• Apply to work with Agency Mavericks: https://theagencyhour.com/headless

Mentioned in this episode:

• Court filing quotes OpenAI engineer: users "won't click" links (Search Engine Journal): https://www.searchenginejournal.com/openai-engineer-users-wont-click-links-court-filing/591303/
• Introducing Claude Sonnet 5.5 (Anthropic): https://www.anthropic.com/claude-sonnet-5-5
• You can outsource marketing. You can't outsource accountability. (Search Engine Land): https://searchengineland.com/outsource-marketing-not-accountability-491648
• Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree: https://gregcrabtree.net/books/simple-numbers-straight-talk-big-profits/
• DataForSEO: https://dataforseo.com
• Viktor: https://mvrx.link/get-viktor

Leave us fan mail: ask anything about growing your agency and I may answer it on the show: https://mvrx.link/fanmail

Every episode of The Agency Hour: https://theagencyhour.com

Got a question you want answered on the show? Email me: troy@agencymavericks.com. I read every one myself.