Why Pricing Professionals Should Stop Working Alone with Diana Coelho

Pricing is a team sport. Yet many pricing professionals still feel isolated, working through complex decisions without enough input from the people around them.

Diana Coelho, Chair of EPP, brings more than 15 years of experience in pricing, revenue management, and commercial excellence. She shares why pricing professionals need to build stronger connections across their organizations and within the wider pricing community.

In this episode, Diana also explores how AI is changing access to pricing knowledge, why industry-specific solutions matter, and how collaboration helps uncover opportunities that one person or department might miss.

 

Why You Have to Check Out Today's Podcast:

• Stop working in isolation. Learn why pricing needs input from sales, IT, product, and leadership.
• Don't rely on AI alone. Discover why human experience and peer discussions still matter.
• Find value through collaboration. See how different perspectives uncover better pricing opportunities.

 

"Be open and talk to people because they will all bring a different perspective to the table."

— Diana Coelho

 

Topics Covered:

00:00 – Why Pricing Is a Profession That Never Stops Learning. Diana explains how pricing connects marketing, sales, IT, data, customer value, and commercial execution.

02:00 – Why Pricing Professionals Need a Community. Discover how peer learning, training, and shared experiences help pricing professionals develop their expertise.

04:00 – Can You Trust AI to Teach You Pricing? Diana discusses why AI can be a useful starting point but shouldn't replace human judgment and experience.

08:00 – Why There's No One-Size-Fits-All Pricing Solution. Learn why pricing technology and best practices need to fit the specific needs of each industry.

11:00 – Why EPP Focuses on Industry-Specific Communities. Diana explains how connecting professionals within the same vertical creates more relevant discussions and learning opportunities.

14:00 – Building a Global Pricing Community. Explore EPP's vision for expanding its reach while preserving the community-driven foundation that made it valuable.

18:00 – The Real Value of Pricing Events Is in the Connections. Discover why the conversations and relationships formed beyond the stage can be more valuable than the presentations themselves.

22:00 – Why Pricing Professionals Should Stop Working Alone. Diana shares why collaboration across departments and with fellow pricing professionals leads to better decisions and value capture.

24:00 – You're Not Alone in Your Pricing Career. Diana encourages pricing professionals to connect with their wider community and learn from people who understand their challenges.

 

Key Takeaways:

"Pricing is always evolving. You never stop learning." — Diana Coelho

"AI always gives you an answer, but you have to challenge it." — Diana Coelho

 

Connect with Diana Coelho:

• LinkedIn: https://www.linkedin.com/in/dianacoelho/

 

Connect with Mark Stiving:

• LinkedIn: https://www.linkedin.com/in/stiving/
• Email: mark@impactpricing.com