Podlipodcast player Webplayer

Behind the Numbers: an EMARKETER Podcast

Behind the Numbers: an EMARKETER Podcast

Reddit's Growing Importance | Behind the Numbers

Behind the Numbers: an EMARKETER Podcast · Sep 11, 2026 · 26:13

0:0026:13

Listen in the Podli app 🎧

Follow your favourite podcasts, listen offline and in the car with CarPlay and Android Auto, and always pick up where you left off. Free to try.

In today’s podcast episode, we discuss how brands can participate on Reddit without feeling like an ad crashed the party, what makes the platform so unique compared with its social media counterparts, and whether there’s more reason to be optimistic or pessimistic about Reddit’s future ad revenue growth.

 

Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

 

Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters

 

Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here:

https://www.emarketer.com/events/summit/2026-future-of-digital/?utm_source=events_page

 

Follow us on Instagram at: https://www.instagram.com/emarketer/

 

For sponsorship opportunities, contact us: advertising@emarketer.com

 

For more information, visit: https://www.emarketer.com/advertise/

 

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 

 

For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-reddit-s-growing-importance-behind-numbers

 

© 2026 EMARKETER

Verve is a global ad solution that helps brands, agencies, and publishers activate consumer intent in real-time across platforms. Learn more at https://verve.com/verve-intelligence/

Episodes: Behind the Numbers: an EMARKETER Podcast

PodliGet the free Podli app
↓ App