How Saatva Went from an Affordable Luxury Mattress to a Restorative Sleep Brand | Reimagining Retail

On today’s podcast, we discuss how infrequent big-ticket brands can stay part of the conversation and maintain relevance between purchases, what separates a partnership that’s simply marketing from one that truly strengthens a brand, and what it means for brands to earn a place in consumers’ initial consideration set as more people discover brands through AI instead of traditional search.

Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian, Analyst Rachel Wolff, and Saatva CMO Joe McCambley.

Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-how-saatva-went-affordable-luxury-mattress-restorative-sleep-brand © 2026 EMARKETER