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In 1955, the World Health Organization announced an ambitious plan to eradicate malaria from the face of the earth. Now, nearly sixty years later, malaria still afflicts some 250 million people of whom over a million, mostly children, die each year. What went wrong?Uploaded 17-05-12In this lecture, Professor Frank Cox of Gresham College and the London School of Hygiene and Tropical Medicine will attempt to answer this question against a background of the history of malaria until 1955, what happened between 1955 and 1978 when the eradication plan was abandoned and finally where this leaves us today and concludes with the sobering possibility that malaria may never be eradicated.he transcript and downloadable versions of the lecture are available from the Gresham College website:http://www.gresham.ac.uk/lectures-and-events/twenty-first-century-threats-malariaGresham College has been giving free public lectures since 1597. This tradition continues today with all of our five or so public lectures a week being made available for free download from our website.http://www.gresham.ac.uk Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices