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Amazon quietly raised prices across its entire first-party hardware line on August 21 with no announcement, by as much as 60%, telling Fortune it was absorbing 'significant increases in memory and storage component costs.' The cause is a memory shortage created by AI data centers outbidding consumer electronics for DRAM and NAND — a squeeze JPMorgan projects at more than 400% price growth from 2024 to the end of 2026, reversing roughly fifty years in which memory got about 90% cheaper every five years.
