Francisco Roa on Discipline, Leadership, and Building a Life of Impact

What does it take to build a successful career, start a business, move your family to a new country, and keep moving forward through change?

In this episode of the South Florida Leaders Podcast, Brian Fay sits down with Francisco Roa to talk about leadership, discipline, technology, entrepreneurship, family, and the lessons Francisco has learned throughout his journey.

Francisco has spent 15 years working with LiveU in the broadcast technology industry. Originally from Colombia, he moved to the United States with his family three years ago and is building a new chapter of his life in South Florida. Alongside his career, Francisco has spent seven years building an entrepreneurial venture focused on nearshore engineering and graphic design services.

Francisco explains why discipline has become one of the most important principles in his life. For him, success comes from continuing to show up and do the work, even on the days when you do not feel like doing it.

He also shares what moving from Colombia to the United States taught him about family, community, and asking others for help. That experience helped shape his view that people should not always try to solve their problems alone.

Brian and Francisco also discuss leadership. Francisco believes great leadership is about inspiring others through your actions. It means trying to become a little better each day and giving your best to your family, team, and community.

Francisco also shares how his definition of success has changed. Instead of focusing only on money or job titles, he now finds meaning in helping other people succeed.

The conversation closes with Francisco's thoughts on South Florida, his goals for the future, and the importance of thinking about long-term financial security.