The Fyre Festival: Influencer Marketing Meets Fraud - Part 3: Keeping the lie alive — The Fraud Archive – Iconic Cons, Scams and Financial Crimes explained in minutes

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Once the hype had pulled in money, the fraud had to be maintained. Day by day. File by file. Call by call.The hard part of a scheme like this is not the launch. It is the upkeep. The image has to stay synchronized with reality just enough that nobody notices the seams. At Fyre, those seams were everywhere.Learn more at: https://thefraudarchive.com/fraud/fyre-festival-billy-mcfarland

The Fraud Archive is part of The Archive Network by Jonkai Ventures, a collection of podcasts dedicated to exploring history's greatest cons, scams, and financial crimes.

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