FTX: The Fastest Collapse of a Crypto Empire - Part 2: The confidence machine

By the time FTX had real volume, the company no longer had to sell an exchange. It sold confidence. It sold the feeling that someone had already checked the plumbing, the custody, and the risk.That feeling spread fast because Sam Bankman-Fried looked, to many people, like the opposite of a fraudster. He wore T-shirts and shorts. He spoke in a flat, careful cadence. He seemed awkward, analytical, almost allergic to performance. In a market full of noise, that restraint read as honesty.Learn more at: https://thefraudarchive.com/fraud/ftx-sam-bankman-fried

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