The Daily Trend Report with giovanni gallucci: September 18, 2026

# The Daily Trend Report with giovanni gallucci: September 18, 2026 Good morning. This is Alexis Parker, sitting in with giovanni gallucci and Chloe Dawn, and this is the Daily Trend Report. Morning, Alexis. ## In this episode **Social Media.** Ninety-four percent. That is how much of TikTok Shop's US luxury resale revenue this year has come from livestreams. **Clean Label Food and Beverage.** Kroger reported second quarter results this week, and the line I keep chewing on is that its own brands outgrew the national brands again. Private label penetration went up about half a point in the quarter, and Private Selection, the premium tier, grew more than fourteen percent. **Content Creation Tactics.** Eddie flagged one from yesterday that's worth more than it looks. Pepsi did a commemorative can for the Bills' first regular season opener at the new Highmark Stadium. ## Quick takeaways - Take the one product people hesitate on and go live with it for thirty unscripted minutes this week. Track questions answered and sales per minute, not views. - Pull the three questions your comments keep asking and answer them on camera with the product in your hands, uncut, including the one about price. - Keep the replay and cut next week's short form out of it. One live session is a month of posts you already made. - Start the numbered series this week. Sixty seconds, one cost line, same slot every week, and put the episode number in the first frame so it reads as a run and not a one-off. - Go read the questions under the store brand's own posts and answer the top one on your channel, by name, today. That house brand is never going to reply to it. - Say one real number out loud this month. What the vanilla costs, what the short run costs. Specific beats premium every single time. - Make one object you hand to a person instead of one more post. Date on it, town on it, printed cheap. - Move your giveaway to the end of the event instead of the front. Same cost, and people leave with a story stuck to it. - Put one true line on it rather than a discount. A thing worth keeping in a drawer gets photographed. A code does not. ## Sources cited - Daily cross-LLM trend reports: ChatGPT, Claude, Gemini, Grok, and Copilot ## About the show The Daily Trend Report is a daily briefing on social media, clean-label food and beverage, and content, social, and AI for operators. Hosted by giovanni gallucci with a rotating cohost. Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-daily-trend-report/id1896763846 Subscribe on Spotify: https://open.spotify.com/show/033jcZwbZNGKpeUTRJvt1J . . . | Strategy and creative are mine. AI helps produce it.

• (00:00) - Intro
• (00:34) - Social Media
• (04:50) - Clean Label Food and Beverage
• (09:03) - Content Creation Tactics
• (13:10) - Outro