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giovanni gallucci spent two days on the floor at Rooted Expo, the first year of Texas' homegrown CPG trade show at the Irving Convention Center in Las Colinas, and asked every founder the same question: if you could snap your fingers and fix one thing in your business, what would it be? You can't say money. Rachel Donovan and Chloe Dawn followed along from Marfa and dig into every conversation.
Brands in this episode: Tastelli, Baked Honest Co, RAIN Bottling Company, Blue Durango Iced Tea, Calaveras Energy, Brisket Boss, Bird and Co, Santa Gula, Melto, Vato Blanco, Magnetic Beverage, Primal Eats, Grubb's Gourmet, Ventures Food and Beverage (Nature's Twist and Clean), Happify Earth, Barritt's Ginger Beer and Tierra Negra.
What came up again and again: H-E-B as the gravity every booth orbits, Central Market as the front door, the AI content split (all in, stills only, tried it and quit), founders as the face of the brand, and picking one city to win before chasing the next.
gallucci.net | DM @gallucciNET on Instagram or LinkedIn
. . . | Strategy and creative are mine. AI helps produce it.
