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What if the biggest challenge in animal welfare isn't a lack of compassion—but the stories we tell?
In this episode of Top Dog Podcast, we sit down with Hanna Lentz, Executive Director of SPARC (Supporting People and Animal Relationships for Change). Hanna is helping organizations rethink how they communicate with communities, shifting from blame and judgment to empathy, partnership, and systems thinking.
Through research-backed messaging strategies, SPARC is helping animal welfare organizations build stronger relationships, improve community engagement, and create better outcomes for both people and animals.
In this conversation, we discuss:
✔ Why storytelling shapes the future of animal welfare ✔ Moving from blame to empathy in community engagement ✔ How better messaging strengthens the human-animal bond ✔ Systems thinking versus individual responsibility ✔ Helping organizations create lasting cultural change ✔ Why language can transform entire communities
Discover how changing the conversation can change the future of animal welfare.
Learn more about tools supporting animal welfare organizations: https://doobert.com/
Subscribe for more conversations with leaders shaping the future of animal welfare.
