"Lock In" Masterclass: The Full Protocol For Men To Level Up - Santa Cruz Medicinals (Brendan Ruh) - #025

Brendan, the founder of Santa Cruz Medicinals, may be the most influential voice in the world for young men right now. He walks down the street and cars pull over so kids can yell "Santa Cruz!" out the window. He funds his own content, he doesn't take the gambling money, and he shows people exactly how he lives.

I didn't sit down with him to talk about supplements. I wanted to talk about the inside of a young man's life, because I believe that's where the real crisis is. The loneliness. A dating world that feels rigged. A brain so cooked by the scroll that it feels nothing and everything at the same time.

We spoke about larping, looksmaxxing, mogging, mewing, monk mode, rage baiting, sexual market value, AI girlfriends, sports betting and the manosphere itself. A few of his answers surprised me!

If you're a young man who feels stuck, lonely, or like the game is rigged against you, this one is for you. And if you love one, send it to him.

I hope you enjoy, and if you do, let me know by liking, commenting, and subscribing to the show.

I am committed out of my mind to bringing you conversations that alter the direction of your life, leading you to a deeper sense of belonging in the context of the world.

This episode includes a conversation about those who contemplate taking their life. If you're struggling, you are not alone. In the US, call or text 988 to reach the Crisis Lifeline. Outside the US, findahelpline.com lists free support near you.

The views expressed are those of the guest, and this conversation is intended for general informational purposes only. It should not be used as a substitute for professional medical or mental health advice.

Follow Santa Cruz Medicinals: https://www.instagram.com/santacruzmedicinals/

Follow Billy: https://www.instagram.com/billygartonjr/

Follow the Podcast: https://www.instagram.com/youchoosepodcast/

Chapters

0:00 Mental and Physical Health Are The Same Thing

1:23 Why Gambling and Alcohol Run the Internet

4:29 The Biggest Crisis Facing Young Men

6:09 Black Pill Crowd

7:30 Why Dating Is So Hard Right Now

8:54 How Short-Form Scrolling Blunts Your Dopamine

12:26 Men Need to Get Closer to Rejection

13:14 The Best Dating Advice

14:35 Get Your Health Right

15:38 Happiness Is the Wrong Goal

18:05 You Need Hobbies Rooted in Nature

19:00 Homies, Health, Hobbies

19:27 What Women Are Actually Attracted To

23:24 Influencers, Parents, and Personal Responsibility

25:23 Why Manosphere Creators Are So Popular

27:19 The Hard Truth About the Dating Market

28:20 What Makes a Man Attractive

32:32 Billy on Being the Unattractive Kid

37:45 Control Your Breath

40:39 Tell Someone WHat You're Going Through

42:00 "Nobody Cares", and That's Good News

49:38 The Three-Minute Morning Routine

51:20 The Evening Wind-Down Routine

53:32 Labelling, ADHD, SSRI's

59:55 Why Cutting Recess and PE Backfires

1:06:50 Larping: Healthy or Unhealthy?

1:12:22 Sexual Market Value: Healthy or Unhealthy?

1:13:46 Looksmaxxing: Healthy or Unhealthy?

1:21:33 Mogging: Healthy or Unhealthy?

1:23:39 Mewing: Healthy or Unhealthy?

1:25:12 Monk Mode: Healthy or Unhealthy?

1:26:30 Rage Baiting: Healthy or Unhealthy?

1:29:59 AI Girlfriends: Healthy or Unhealthy?

1:35:27 Sports Betting: Healthy or Unhealthy?

1:38:45 The Manosphere: Healthy or Unhealthy?

1:40:11 No Friction, No Fulfillment

1:48:43 What Losing His Dad Taught Him

1:55:28 Why Friendship Comes Before Everything

1:57:35 Lock In for 30 Days