Inside the Photoshoot: Pitching for Press with Veranda EIC Steele Marcoux

The conversation covers a range of topics including photo shoots, and the selection process for featuring projects in a magazine. The speakers also discuss the importance of standing out in submissions and the impact of social media on design trends. The conversation covers a range of topics including design trends, editorial stewardship, and the focus of the next issue of Veranda magazine. The speakers discuss the challenges of setting trends, the importance of print quality, and the engagement with designers and publicists for publication. They also highlight the upcoming issue of Veranda, which focuses on new build houses and the architectural and design considerations involved. The conversation covers topics related to architecture, design, photography, and travel. It delves into the importance of preserving architectural character, the role of transitional spaces in design, and the significance of photography in showcasing architectural work. Additionally, it explores travel hacks, reading habits, and book recommendations. Finally, Paloma and Caroline share their morning and evening skincare routines.

Takeaways

• The selection process for featuring projects in a magazine involves looking for unique and innovative designs that stand out.
• The impact of social media on design trends and the importance of engaging content that surprises and delights the audience. Design trends are intentionally formulated by editors and are influenced by big themes and questions.
• Print quality is a fundamental aspect of editorial stewardship and is highly valued by readers, advertisers, and designers.
• Engagement with designers and publicists is essential for publication, and communication and collaboration are key to successful partnerships.
• The upcoming issue of Veranda magazine focuses on new build houses, showcasing the architectural and design considerations involved in creating enduring and timeless homes. Preserving architectural character is essential in the construction of new homes, emphasizing thoughtful design and architectural significance.
• Transitional spaces play a crucial role in connecting and creating cohesive architectural designs.

Chapters

• 00:00 Photoshoot 411
• 06:01 Selecting Projects for Feature
• 14:25 Setting Design Trends
• 32:45 Focus on New Build Houses
• 38:29 The Significance of Photography in Showcasing Architectural Work
• 47:20 Travel Hacks and Reading Habits