27 Why do we quickly forget what companies say but remember how they made us feel?

In a world filled with endless spam and cluttered advertisements, companies often struggle to grab the attention of consumers. The problem is that many organizations focus entirely on information delivery instead of establishing a singular emotional connection.

This episode looks at how master storytellers design experiences that capture attention within seconds. Drawing on decades of creative development at places like Pixar and The Simpsons, we look at why the overall narrative of any venture hinges entirely on its emotional output, and how establishing a clear feeling can guide a business through competitive markets.

• The core principle of artistic education: evoking anger, laughter, or fear to make an impact.
• Why great companies like Tesla and Tiffany's succeed by cultivating feelings of optimism and sophistication.
• How a team of cartoonists, comedians, and academic writers collaborate to construct memorable stories.
• How to build brand loyalty by giving people a consistent and repeatable experience.
• The psychological cost of bad marketing, which leads to years of wasted attention on spam.

The speaker shares that no one will remember what you did or what you said, but they will always remember how you made them feel.

If you stripped away all the text from your current project, what story would your visuals tell?