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Spacious Success

Spacious Success

014 | Your Story Is the Strategy — A Conversation with Tory Archbold

Spacious Success · May 14, 2026 · 44:35

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Behind every polished exterior is a story worth telling. Tory Archbold built one of Australia's most successful PR agencies, representing global names including Drew Barrymore, Zara, and Lancôme, while simultaneously fighting a twelve-year battle behind closed doors that nobody in her professional world knew anything about.
In this conversation, Dr Kristy Goodwin and Tory Archbold cover the full arc: from Tory's early days launching a PR agency on rejection and a single coffee date, through the stalking and legal battle she concealed while running a 22-person team, to the 2013 emergency surgery that put her on life support and forced her to finally meet herself.
They explore what Tory calls the near-death gift: the clarity that comes when everything is stripped away and you are left with only what actually matters. How she rebuilt her life from the inside out. How she now leads a global community through Powerful Steps. And why she believes your story is not just an asset: it is your strategy.
This episode is also a conversation about the courage it takes to share the shabby alongside the shiny: why vulnerability in leadership is not weakness but magnetism, why the women who rise highest in Tory's experience operate from the heart rather than the ego, and how her three-coffee-date framework has built a global network from a $2 coffee and the willingness to ask for help.
Kristy also shares the personal connection: Tory is the reason she now shares her own Code Red story in keynotes. A reminder that the people who push us toward our most uncomfortable truths are often our greatest catalysts.
If you have ever hidden a chapter of your story because you were worried what it would do to your credibility, this conversation is for you.

Episodes: Spacious Success

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