Amazon Pe 15 Lakh+ Sellers Hain 90% Yeh Galtiyan Karte Hain

Every new Amazon seller thinks — listing done, product uploaded, now it'll sell. But reality is very different.

In this episode (Part 2 of our conversation with Gagan Arora), founder of GoHooked shares how his own employee caused a ₹60 lakh loss, how he rebuilt from -₹60 lakh to ₹3 crore/month, and the mistakes every new seller makes that you should never repeat.

We cover China vs India sourcing, Amazon's algorithm and drop-off rate, the truth about ads and visibility, fake reviews, unit economics on a ₹500 product, how much capital a new seller actually needs, and the categories worth entering in 2026.

If you want to sell on Amazon — or already do — this episode is a must-listen.