How to Scale e-commerce in India | Lessons from adidas Digital Ops Director | Vinay Vimarsh

Are MBAs still relevant in 2025? Why do Indian startups fail while scaling? How does Adidas fight counterfeits in India?In this podcast, we sit down with Nikhil Mahajan (Sr. Director, Digital Operations at Adidas & ISB alumnus) to decode:

• ROI of MBA in India and whether it’s worth the investment
• Biggest learnings from ISB MBA
• Career lessons from ZS Consulting to Adidas Leadership
• Covid challenges & pivoting from offline sales to digital growth
• Adidas brand strategy: balancing legacy & innovation
• Counterfeit problems in India & how global brands tackle them
• Why Indian startups fail at scale & key operational challenges
• Return scams in e-commerce & how Adidas handles them
• What small e-commerce businesses must do to grow
• Why Indian brands struggle to go global & what’s changing now
• India’s path to becoming a superpower & qualities young minds need