The FTC Just Said It Will Police AI Output Steering Using Existing Law. Here's What That Means.

The FTC signaled it will use Section 5 deception authority to police AI systems configured to steer outputs toward the deployer's commercial interests without user disclosure — even when state AI Act compliance disclosures are already in place. We cover what output steering is, what's covered, and what to review, Samsung raising foundry prices 10-15% on full-capacity AI demand, and Amazon's Alexa Plus generating nearly twice the conversations of the old Alexa.