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You don’t have a spending problem. You have an emotional regulation strategy that’s misfiring.
Compulsive buying isn’t about the object. It’s about dissociation, dopamine, identity construction, and unresolved scarcity wounds.
In this video, we break down: • Why shopping feels like control • The neuroscience of “wanting” vs “liking” • How consumer culture exploits your dopamine system • The Fantasy Self you keep trying to purchase • Why boredom, loneliness, and stress trigger spending • How childhood scarcity rewires adult consumption • Practical psychological tools to stop the cycle
