She's So Influxious — The Fragrance Files

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This week we were able to sit down with the mother of PerfumeTok and founder of Influxious- Funmi Monet to discuss her rise in social media and what changes when you become a founder vs a reviewer.

Chapters

00:00 The Scented Journey
05:03 The Evolution of Fragrance Content
08:13 Representation and Diversity in Fragrance
12:28 The Impact of Social Media on Fragrance Talk
20:49 The Sheinification of Perfume Talk
26:35 From Collaboration to Brand Creation
29:40 Creative Control and Ownership
34:09 Principles of Excellence
37:55 Foundational Experiences and Fragrance Creation
43:01 Gold Standard and Magic Hour
48:37 Magic Hour and High Life
54:00 The Creation of High Life Fragrance
55:09 Inspiration from Nigerian Culture
56:06 Launching in Sephora and Navigating Criticism
57:08 Empathy for Brands and Creators
01:03:15 Promoting Black-Owned Fragrance Brands
01:12:29 Highlighting Favorite Black-Owned Fragrances