The ROAR Podcast: Amina Bulman, Boston Legacy FC — The ROAR Podcast

Most sports executives inherit a brand. Amina Bulman is building one from zero.

As Chief Revenue Officer of Boston Legacy FC, Amina is launching a professional women's soccer club in a city that already lives and breathes its teams — with no history to lean on, a fan base that doesn't exist yet, and a permanent home still under construction. In this episode, Adam Grossman traces her unlikely path into sports: a competitive rower who studied political science and economics, expected a career in government, helped stand up the Obama Foundation, and then got a phone call in the spring of 2020 that pulled her into the franchise that had just become the Washington Commanders.

Five years and one ninety-year-old rebrand later, she came home to Boston. Amina and Adam dig into what it actually takes to lead through transition — adding value when you're not the expert in the room, the difference between information and insight, and why her first season feels like running two races at once across two very different stadiums. They also get deep into the real estate: why she believes mixed-use is the future of sports venues, how White Stadium and "The Grove" are designed to function as civic assets year-round, and what it will take to turn the women's sports "rocket ship" into lasting cultural staying power.

00:05 — Welcome to The ROAR Podcast
00:37 — A circuitous path: rowing, government, and a five-year plan that never happened
05:06 — Why the sports industry can feel "opaque" from the outside
06:16 — What the Obama Presidential Center taught her about building a stadium
07:16 — Leading when you're not the expert in the room
10:43 — Saying yes to Jason Wright and a franchise in transition
14:39 — Inside a 90-year-old rebrand
19:30 — From chief of staff to the external face of the club
25:35 — Rebranding a zero-year-old club: when unified sentiment raises the stakes
26:59 — What fans actually wanted: values, experience, community
29:35 — Information vs. insight: "Who is our fan?"
31:41 — Two states, two stadiums, one first season
37:04 — Why mixed-use is the future of sports venues
40:07 — The Grove: a 365-day revenue engine
41:37 — Mixed-use for women's sports vs. men's sports
42:35 — The women's sports rocket ship — and how to keep it climbing
45:14 — Year-one north star: more eyeballs on the product

GUEST BIO

Amina Bulman is the Chief Revenue Officer of Boston Legacy FC, where she leads commercial strategy for the new NWSL club — overseeing the launch of its brand, fan base, and revenue operation from the ground up. A Boston native and former competitive rower, she studied political science and economics and began her career in public-sector consulting before helping stand up the Obama Foundation in its earliest days, working across strategy, operations, and civic engagement programming. After earning her MBA, she joined the franchise then known as the Washington Football Team, spending five years through its transformation into the Washington Commanders — starting as chief of staff and expanding into external-facing leadership across communications and community efforts, including the organization's rebrand. She returned to Boston to help launch Boston Legacy FC, where she is focused on brand-building, mixed-use venue development, and growing the audience for women's sports.