Day 228: General Marketing vs. the "Push": creating a solid travel agency marketing strategy

Yep, we all need a steady brand presence. And we all need sales for specific niches we offer.

Posting daily may not be bringing in leads because it's more education and engagement. Your audience needs to know there's real urgency. On the other hand, posting only last-minute deals can backfire, too. Today's episode of the Travel Agency in a Year focuses on striking that balance in your marketing and content strategy.