Day 225: Imitation is the highest form of flattery

Comparing yourself to other advisors is a losing game — and here's something else worth knowing: ideas and strategies generally aren't protectable, only your specific expression of them is. This episode covers both, with real business examples.

The next time you see a travel advisor posting nearly identical content, know they do admire what you're doing. There's also a chance they have never seen your stuff, and you two are just speaking to the same ICA.