DUX SERIES: The Reeds Story & the Ducks Unlimited Expo Experience (Ep 774)

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This episode kicks off a new DUX Series on the Ducks Unlimited Podcast, hosted by Jimbo Robinson and David Schuessler, highlighting the companies and partners shaping the DUX event and the broader outdoor lifestyle.

In this first installment, the hosts are joined by Adam and Drew Arnold of Reeds Family Outdoor Outfitters, a third‑generation, family‑owned business based in Walker, Minnesota. What started as a small bait shop in the 1950s has evolved into one of the most respected retail and destination outdoor brands in the country.

From retail to resorts, customer experience to conservation partnerships, the Arnolds share how Reeds became more than a store — it became a destination.

In this episode, listeners will hear about:

• The origin story of Reeds and its roots on Leech Lake
• Growing a family business across multiple generations
• From sports shows to e‑commerce: adapting to industry changes
• Building a destination retail experience like Buc‑ee’s
• The importance of partnerships with top outdoor brands
• How Reeds supports Ducks Unlimited events and chapters
• The evolution of Sportsman’s Night Out and DUX events
• Why in‑person events still matter in a digital world
• Creating all‑inclusive outdoor experiences at Trapper’s Landing Lodge
• How fishing, retail, and hospitality connect into one ecosystem
• The future of the outdoor retail industry
• What makes DUX a true destination for families and hunters

Whether you’re a hunter, angler, retailer, or outdoor enthusiast, this episode offers insight into how experience, service, and partnership drive success in today’s outdoor industry.

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