How Kiran Shah Scaled ₹30L/Day Ice‑Cream Brand | Go Zero Story | SK Podcast EP05

Join us on the Sanjay Kathuria Podcast as we chat with Kiran Shah, the Founder & CEO of Go Zero, India’s fastest-growing guilt‑free ice‑cream brand. A graduate in Electronics from Mumbai University and an MBA from IIM‑Lucknow, Kiran entered his family ice‑cream business, Apsara Ice Creams (est. 1971), scaling it from one outlet to 100+ stores before launching Go Zero in 2021

Go Zero, the zero‑sugar, high‑protein ice cream brand, raised ₹12.3 Crore in its recent funding round and scaled 5X within a year under his leadership

Kiran also made headlines on Shark Tank India, where he pitched Apsara and then built Go Zero into a Q‑commerce powerhouse in less than three years.

💡 What You’ll Learn

✅ How Kiran built ₹30L‑per‑day ice‑cream sales in one day

✅ Lessons from scaling Apsara to 100+ outlets before Go Zero

✅ Shark Tank India insights and brand-building hacks

✅ How Go Zero disrupted the sugar‑free ice‑cream category

✅ Use of AI & data for market research and product strategy

📌 Timestamps

00:00 – Podcast Teaser & Intro

02:00 – Guest Intro

05:20 – How Go Zero Started

18:48 – How He Scaled Go Zero Brand

25:02 – Story of Family Business

29:12 – He Made 1.5 Lakhs in 1 Day

34:08 – Impact of COVID on his Business

37:40 – Trend of Sugar Free Icecream

41:40 – Shark Tank India Experience

50:53 – Dark Reality of Education System

53:24 – Learnings from Apsara's Business

01:01:37 – Market Research using AI

01:07:12 – Biggest Icecream Brand in India

01:10:04 – Profitability In Icecream

01:14:29 – Best Seller GoZero Flavours

01:16:40 – Amul Vs Kwality Walls

01:22:18 – Brand Ambassador of GoZero

01:25:22 – 30 Lakhs Icecream Free in IPL

01:36:30 – Quick Commerce Game

01:39:49 – Quick Rapid Fire Round

01:46:51 – Get 5 Lakh Worth Grant

01:48:12 – Podcast Outro

🧵 Hashtags

#KiranShah #GoZero #GuiltFreeIceCream #StartupIndia #SharkTankIndia #FMCGStartup #AIinFMCG

🔍 SEO Tags (YouTube)

Go Zero ice cream, sugar free ice cream India, Kiran Shah Go Zero, how to scale ice cream startup, Shark Tank India Go Zero, ₹30 lakh ice cream day, family business to startup, AI market research snacks, quick commerce ice cream, Apsara to Go Zero journey

📲 Guest Socials and Platforms

Instagram: https://www.instagram.com/kiran_goes_zero/

LinkedIn: https://www.linkedin.com/in/kiran-shah-79431b45/

Website: https://letsgozero.in/

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📚 About the Podcast

The Sanjay Kathuria Podcast brings you India’s most inspirational founder stories and startup journeys—from legacy businesses to disruptive brands. Listen to real lessons on building impact, wealth, and brand from the inside.

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