Personal Branding : The NEXT BIG Opportunity | Ft. Ishan Goel | Sanjay Kathuria Podcast EP76

In this episode of the Sanjay Kathuria Podcast, we host Ishan Goel, Delhi-based independent Chief Marketing Officer, former CMO of Bada Business, and one of India’s most followed PR, branding, and marketing mentors.

Ishan specializes in helping MSMEs, SMEs, business owners, and founders build powerful personal brands that reduce lead costs, improve conversions, and create trust at scale. His campaigns have driven over Rs 500 Crore in client revenue, generated 1 million+ leads, built audiences of 50 million+, and earned 5,000+ PR features, articles, and podcast appearances.

In this marketing masterclass, Ishan explains why personal branding is becoming one of the strongest growth channels for business owners in 2026. From Tesla vs BYD, Kartik Giri’s jewellery brand, Ajay Ajmera’s saree story, AI-led B2B lead generation, real estate branding, PR crisis management, and why 9 million views can still mean zero sales — this episode is a complete playbook for business growth.

📘 What You’ll Learn

✅ What personal branding really means

✅ Why Tesla sells more cars than BYD

✅ How business owners can start content creation

✅ How B2B businesses can get clients using AI

✅ Why educators build brands faster

✅ How personal brands reduce lead cost by 5X

✅ Why ads are overrated in 2026

✅ Real estate personal branding strategy

✅ How to handle PR crisis and negativity

✅ Why views and followers are the wrong metric

⏱️ Timestamps

00:00 – Podcast Teaser

02:30 – Guest Intro & Recap

04:58 – What is Personal Branding?

06:16 – Why Tesla Sells More Cars than BYD?

09:27 – Best Personal Brand Examples

10:50 – Kartik Giri's 3% Making Charges Secret

13:00 – How to Start Content Creation from ZERO

13:50 – Ajay Ajmera's Rs 400 Saree Story

15:13 – Should B2B Businesses Create Content?

16:01 – How to Get B2B Clients Using AI

18:53 – Why Educators Build Brands FASTER?

23:13 – How Much Time to Give Content Creation?

24:03 – Create Content INSIDE Your Business

26:53 – Hidden Benefits of Personal Brands

29:15 – Why Your Leads Don't Convert

30:03 – Get 5X Cheaper Leads Using Personal Brand

31:06 – Why Ads are OVERRATED in 2026

32:07 – FREE Brand Audit & Masterclass Offer

32:54 – Real Estate Personal Branding Guide

36:01 – Vastu & Numerology Content Strategy

36:50 – When Personal Brand BACKFIRES

40:05 – 3 Ways to Handle a PR Crisis

44:23 – NEVER Follow Every Trend

45:08 – Are Views & Followers the WRONG Metric?

46:47 – Make Your Business Ready for Virality

49:54 – Key Takeaways for Business Owners

50:38 – Final Advice: Hit Publish

51:54 – Episode Outro

🔗 Guest Socials

Instagram: https://www.instagram.com/marketingbyishan/

LinkedIn: https://www.linkedin.com/in/ishan-goel-801714a0

📲 Sanjay Kathuria Podcast Handles

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🙋‍♂️ Connect with Sanjay Kathuria:

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🧵 Hashtags

#IshanGoel #PersonalBranding #MarketingPodcast #LeadGeneration #BrandBuilding #BusinessGrowth #DigitalMarketing #SanjayKathuriaPodcast

📬 Want to Come on Our Podcast :

Email Us : Sanjaykathuriapodcast@gmail.com

📚 About the Podcast

The Sanjay Kathuria Podcast brings you India’s top investors, entrepreneurs, and wealth creators. Learn how the top 1% manage and multiply money in simple, actionable ways.

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