Business Blooper: The Pants That Talked Back — bsnsHistory

Listen in the Podli app 🎧

Follow your favourite podcasts, listen offline and in the car with CarPlay and Android Auto, and always pick up where you left off. Free to try.

There are product failures, and then there are founder failures. This week's bsnsBloopers has both.

On November 5, 2013, Lululemon founder Chip Wilson sat down for a live television interview with Bloomberg TV's Trish Regan and, in the middle of a brand recovery that was actually working, blamed see-through yoga pants on women's bodies. The company had already pulled 17 percent of its inventory, projected $40 to $50 million in lost revenue, and was rebuilding customer trust under CEO Christine Day. Wilson's interview undid months of careful work in a single sentence, and within six months, Day was gone, Wilson had resigned from the board, and Lululemon was rebuilding its entire leadership team.

bsnsBloopers is part of the bsnsDAILYpodcasts lineup from bsnsBasics, hosted by Ron Trucks.

New episodes drop every weekday. Follow on Apple Podcasts, Spotify, YouTube, or wherever you listen.

Start at www.bsnsDAILYpodcasts.com