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Pop Culture Happy Hour

Pop Culture Happy Hour

The hidden money financing your favorite songs

Pop Culture Happy Hour · Sep 7, 2026 · 26:06

0:0026:06

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We all need a trusted source for music discovery – a music-savvy friend or family member, a music site – or someone on social media. But are influencers taking money to promote music and not telling you? Today we’re bringing you an episode of NPR’s It's Been a Minute, where host Brittany Luse talks to NPR music reporter Isabella Gomez Sarmiento about the details and broader implications of this practice.

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