Before You Buy the Card, Build the Thesis

Why does this card belong in your collection?

A buying thesis gives you an answer before emotion, scarcity, and outside opinions take control.

Brett explains the six parts of his process: the personal case, card case, market case, price case, ownership case, and risk case. He applies the process to his purchases of the Roman Reigns Immaculate 1/1, John Cena Superfractor 1/1, and Tyrese Haliburton Crown Royale 1/1.

A thesis cannot predict the future. It helps you understand the decision, accept the tradeoffs, and live with the outcome after the excitement wears off.

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