Built for the Hobby: What Sports Executives Understand About Collecting with Dan Kaufman of Sports Business Journal

What does the sports industry see when it looks at the hobby?

In this episode of Built for the Hobby, Brett McGrath is joined by Scott Lock of InfernoRed Technology and Dan Kaufman, Managing Director at Sports Business Journal, for a conversation at the intersection of sports, collecting, media, technology, and fan engagement. 

Dan brings a perspective few people can offer. He's a lifelong collector, a sports business leader, and someone who spends his days talking with executives across leagues, teams, media companies, and technology organizations. 

Topics include:

•  Why sports cards are becoming a bigger part of fan engagement 
•  How younger fans consume sports differently 
•  The relationship between athlete performance and card values 
•  Premium experiences in sports and collecting 
•  The role of technology and AI in shaping the future of fandom 
•  Why collecting remains one of the strongest emotional connections between fans and sports 

This conversation offers a look at where sports and collecting are heading and why the connection between the two continues to strengthen.

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