Building a Golf Startup: The Story Behind TRAQ

What does it actually take to build a golf company from scratch?

This week, Charles and Roy share the story behind TRAQ — from the early range session that sparked the idea, to failed prototypes, manufacturing problems, 3D printing, supply chain chaos, and figuring out how to turn a golf obsession into an actual business.

We also break down how we personally use TRAQ, what happens when your passion becomes your job, and where we want to take the company next.

Then we get into this week’s golf news: the rumors surrounding Jon Rahm potentially leaving LIV Golf, why the best players in the world are suddenly hitting it farther, and whether LeBron James becoming a YouTube golfer is actually good for golf.

And to finish things off, we rank the best golf course snacks from S tier to F tier.

Chapters

1:40 — How Our Golf Startup Started
13:45 — How We Use TRAQ
24:07 — What It’s Like to Blend Passion With a Job
39:38 — What’s Next for TRAQ?
53:17 — Rahm, Distance Gains & LeBron’s Golf Channel
1:05:48 — Ranking the Best Golf Snacks

Follow @traqgolf on YouTube, Instagram and TikTok, and learn more at TRAQGolf.com.