Building a ₹130 Cr Attar Empire | Kapil Thirani x Adil Qadri | One in a Billion | Ep 2

In this episode of One in a Billion, Kapil Thirani sits down with Adil Qadri, a name synonymous with perseverance and entrepreneurial spirit. From dropping out of school due to an asthma condition to multiple attempts at business to building a Rs 130 Crore business in the fragrance industry, Adil shares his incredible journey of overcoming small-town struggles, lack of capital, and limited exposure.

Adil opens up about his struggles with early businesses, the power of performance marketing, and the role of personal branding in growing his business., He also deep dives into his Shark Tank experience and his plans for expanding the Adil Qadri brand.

Timestamps

00:00 - Introduction

02:08 - Getting to know Adil Qadri & his childhood

07:01 - Adil Qadri's first business

09:07 - Adil Qadri's second attempt at business

11:05 - How Adil Understood the Importance of Brand Building

12:22 - Adil's Third attempt at launching a business

16:00 - Launching Adil Qadri Attar and fragrance

16:47 - What were the challenges faced while launching Adil Qadri attar?

20:05 - Difference between perfume and attar

20:26 - Best seller of Adil Qadri attar

21:12 - Product showdown of Adil Qadri fragrance

24:44 - Scaling business with online platform & marketplaces

27:20 - Adil Qadri's social media content strategy

30:16 - Perks & Cons of founder-led brand

31:18 - Growth and revenue of Adil Qadri

32:11 - Adil Qadri's Life after Shark Tank

33:51 - Rapid fire with Adil Qadri

36:59 - Conclusion

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