How Smart Pricing Built a ₹60 Cr Home Furnishing Brand | Kapil Thirani x Inder Singh | One in a Billion | Ep 5

From ₹500 pillows to a ₹60 crore empire, this is the story of how small-town grit met e-commerce power.

In this episode of the One in a Billion podcast, Kapil Thirani talks to Inder Singh, founder of La Verne, who has built a thriving home furnishing brand from Jaipur. With 1,000 SKUs launched in just 5 days and 150 orders overnight during his first Big Billion Days sale, Inder reveals the moves that changed everything.

Powered by Flipkart’s distribution and platform strength, his journey shows how the right partner can turn big dreams into bigger realities.

Listen now to discover how small ideas grow big on Flipkart.

Timestamps:

01:05 Small Town to Big Dreams: Where it all started for LaVerne

03:45 Why Inder Gave Up His MBA in Canada & Came Back to India

04:33 Expanding Uncle's Business in Jaipur & Failing

06:02 The Early Days of Entrepreneurship

07:20 Getting First Flipkart Orders

09:15 How a Flipkart Event Changed Everything

12:35 Launching 1000 Products in 5 Days

16:30 Reinventing the Pillow Market

23:35 How COVID Supercharged Home Furnishing

25:37 Branding and Market Positioning: Understanding Customer Needs

28:20 Hiring a Celebrity & Building a Brand

31:02 Data-Driven Decisions: Leveraging Insights for Growth

35:11 Reflections and Future Aspirations: Lessons Learned

38:20 How Flipkart is Winning Tier-1 Customers

40:00 The only regret

41:35 Final Thoughts & Message to Entrepreneurs

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