Ep 10 | One in a Billion | An Indian Toy Brand Made ₹1.04 Cr on Day 1 | Kapil Thirani x Little Rides

From three generations of a family business to ₹15–30 lakh in daily sales, this episode is the story of how Little Rides bet on the future without losing its roots. In this episode, Tanav Nijhawan, Co-Founder of Little Rides, shares how a legacy manufacturing business made the leap online, despite fears around returns and scale. From building toys in India since 2012 to designing for Gen Z and millennial parents, this conversation captures the balance between tradition and modern brand thinking.

Tanav also opens up about Little Rides’ first Big Billion Day. No preparation. No playbook. Just execution. ₹1.04 Cr in a single day, followed by ₹10–15 Cr in under two weeks. Along the way, he talks about the real challenges of 1-day delivery, easy assembly, and why “Made for Little Smiles” is more than just a tagline. Listen now for a raw, honest story about family, risk, and building something children love and parents trust.

00:00 Coming up

01:16 Introduction

01:43 How Little Rides started as a family business (1950s)

03:27 Tanav joins the family business

05:25 Taking Little Rides online

09:24 Handling major online returns challenges

12:03 Manufacturing setup & offline distribution network

15:08 How responsibilities are divided within the family

17:47 Is China dominating the Indian toy industry?

21:32 Is branding easy in a D2C business?

23:47 Toy categories and age-based design strategy

26:53 Designing toys for parents’ expectations

28:52 Story behind the name “Little Rides”

30:58 Brand’s online journey and early digital steps

35:20 First Flipkart meeting & account manager relationship

38:33 Building the e-commerce team

39:33 Pricing strategy: online vs offline

40:39 Scaling online with 150+ SKUs

43:55 Brand scale and first BBD experience

46:33 Challenges of going online

49:06 Tanav’s advice for entrepreneurs

50:31 Innovation in traditional businesses

54:27 Closing thoughts

#SellonFlipkart #FlipkartSellerRegistrationProcess #FlipkartSellerHub