Ep 8 | One in a Billion | ₹400 Cr Fashion Brand Built for the Youth| Kapil Thirani x Aditya Agarwal

During a trip to Goa, four siblings conceived a simple idea to start their own brand. They never anticipated it would grow into a ₹400 Cr business across 26 countries. How did they make the impossible happen?

In this episode of the One in a Billion Podcast, Kapil Thirani talks to Aditya Agarwal, Co-founder of Campus Sutra, India’s leading youth apparel brand. He reveals how four family members became co-founders, combining their expertise and using their savings to create a brand built on trends and consumer-first principles.

From scaling operations to hitting a 400,000 sq ft warehouse, and cracking 23,000 orders in a single BBD day, Aditya shares the journey that helped shape Campus Sutra into a name that millions of young people trust. Listen now to uncover the blend of vision, timing, and a stroke of luck that turned a small start-up into a youth fashion revolution.

Chapters

00:00 Coming Up

01:08 Introduction

02:46 Aditya’s Journey After College

03:55 The Origin Story: Quitting Jobs To Start Campus Sutra

05:18 Why Campus Sutra Chose College Life As Its Core Idea

06:43 Early Days Of Building A Brand Out Of A “Haunted House”

08:18 Early Distribution And The First Phase of E-Commerce

10:14 How Flipkart Powered Campus Sutra’s Growth

12:47 The Challenges Campus Sutra Had To Survive

14:59 E-Commerce In 2014 vs Today: What Actually Changed

17:40 Playbook For Winning Gen Z Consumers

19:43 How Campus Sutra Spots Trends

20:54 Cataloguing Mindset And Reason For Phasing Out Old Products

24:47 How Campus Sutra Handles Size And Return Issues

26:53 Showcasing Campus Sutra’s Hero Products

31:22 Campus Sutra’s Big Billion Days Journey With Flipkart

34:26 Bootstrapping The Brand with Financial Discipline

38:09 Inside Campus Sutra’s Supply Chain Philosophy

40:08 Which Categories Are Best For New Sellers In E-Commerce?

43:28 Flipkart Initiatives That Help Brands Solve E-Commerce Problems

45:31 Aditya’s Advice For New Sellers Entering Fashion in E-Commerce

48:10 Future Plan of Campus Sutra

49:05 Final Thoughts

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