The ZNMD Impact: How Marketing and Katrina Kaif Changed Biking in India

In this tenth installment of The Best-in-Class Showdown, we explore the massive cultural and marketing genius that can define a motorcycle legacy. We look back at the iconic film Zindagi Na Milegi Dobara and break down the incredible impact of the scene where Katrina Kaif takes the keys and rides off. While the film featured other notable actors like Farhan Akhtar and Abhay Deol, it was giving that specific motorcycle to Katrina Kaif that triggered a phenomenal advertising wave and a massive marketing victory for the brand.