What Dover Saddlery's Closing Reveals About Equestrian Retail w/Orchid Bertelsen
Broke Horse Moms · May 26, 2026 · 47:07
Broke Horse Moms · May 26, 2026 · 47:07
Listen in the Podli app 🎧
Follow your favourite podcasts, listen offline and in the car with CarPlay and Android Auto, and always pick up where you left off. Free to try.
If you’ve been anywhere near horse social media lately, you’ve probably seen the conversations around Dover Saddlery’s closures and liquidation sales. But what actually happened behind the scenes? And what does it reveal about the future of the equestrian industry?
In this episode, I’m joined by Orchid Bertelsen, writer of the Substack Back in the Saddle, to break down the Dover story from both an economic and rider perspective.
With a background in e-commerce, consumer marketing, and brand strategy, Orchid offers a fascinating look at why equestrian retail has struggled to evolve, what this means for local tack shops and brands, and why adult amateurs and horse moms are often overlooked despite driving so much spending in the sport.
We also talk about:
If you’ve ever struggled to buy boots online, wondered why horse businesses are so hard to find, or felt like the horse world makes things harder than they need to be, this episode is for you.
Resources Mentioned Presenting Sponsor: Big Dee's Tack & Vet Supplies