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Dan Staton is one of the most recognizable names in the elk hunting world today, but his journey started behind the camera.
In this episode, Dan joins us to share the story of how he got his start in the hunting industry as a cameraman and editor, working behind the scenes of hunting television before launching what would eventually become Elk Shape. Over the last 13 years, Dan has built Elk Shape into a brand that has helped thousands of hunters become better prepared physically and mentally for the demands of elk hunting.
We dive into the early struggles, lessons learned along the way, what it takes to build a brand in the outdoor industry, and how his passion for elk hunting continues to fuel everything he does today.
Whether you're an elk hunter, content creator, entrepreneur, or someone chasing a dream in the outdoor space, there's a lot to learn from Dan's story.
In this episode:
Dan's start as a hunting industry cameraman and editor
The early days of Elk Shape
Building a brand over 13 years
The evolution of elk hunting content
Lessons from entrepreneurship in the outdoor industry
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