Ep. 301: Busy but Not Booking? Your Voice Over Business Needs ONE Goal

Send us Fan Mail

You’re auditioning. You’re posting on social media. You’re working on your website. You’re emailing potential clients. You’re taking classes. You’re trying new platforms.

You’re doing EVERYTHING.

But is all of that work actually moving your voice-over business forward?

In this episode of A VO’s Journey, Anthony Pica breaks down the idea of the WIG — Wildly Important Goal — and why having one clear objective can completely change the way you approach your voice-over business.

Instead of trying to improve everything at once, your WIG gives your business a singular direction. It becomes the filter you use to decide what deserves your time, what marketing you should be doing, and what distractions you need to eliminate.

Anthony discusses how voice actors can use a WIG to align their marketing, auditions, content, training, and daily activities around an actual business objective — rather than simply staying busy.

Because there’s a big difference between doing a lot of work and doing the work that moves your business forward.

In this episode, you'll learn:

• What a Wildly Important Goal is
• Why too many goals can actually slow your VO business down
• How to choose a WIG that matters
• How your WIG can guide your marketing decisions
• How to determine what deserves your time each day
• Why being busy isn't the same thing as making progress

After listening, ask yourself one question:

What is the ONE thing I want my voice-over business to accomplish right now?

That's where your WIG begins.

🎙️ VO Journey Academy — Training, community, and business education for voice actors who want to build sustainable voice-over careers.

Support the show

Social Links:   

Instagram - https://www.instagram.com/anthony_pica_vo/

Twitter - https://twitter.com/AVOsJOURNEY

Facebook - https://www.facebook.com/groups/avosjourney/ 

LinkedIn - https://www.linkedin.com/in/anthonypicavo/