Ep. 288: Marketing Vs. Sales

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In this episode of A VO’s Journey, we dig into one of the most important topics for any voice actor building a business: the difference between marketing and sales. While these two terms are often used interchangeably, they serve very different purposes—and both are critical to your success in voice over.

We’ll break down what marketing really means (building awareness, visibility, and brand), what sales really means (converting opportunities into paying clients), and how the two overlap in a practical way for voice actors. From building trust with your audience to closing the deal, you’ll come away with a clear understanding of how to balance both sides of the business and start landing more work.

Whether you’re brand new to VO or looking to grow your client base, this episode will give you the clarity and strategy you need to move forward.

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