The Iferia Techcast · Oct 16, 2026 · 26:52
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Ezekiel Iferia sitsdown with business growth strategist, CEO of Infinite Profit®, and host of the Profit With A Plan podcast, Marcia Riner, to break downhow established business owners can turn strategic plans into measurablerevenue, escape the operational bottleneck, and build a sellable company asset.
In this episode, you’lldiscover:
Connect with Marcia Riner &Infinite Profit:
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Chapter Timestamps
00:00 Welcome MarciaRiner: Business Growth Strategist & CEO of Infinite Profit
01:29 Growth vs.Scaling: Hitting Fulfillment Capacity Before Adding Overhead
02:56 TheStrategy-Execution Gap: Staying on Course Amid Shiny Object Syndrome
05:18 Why 60–90 DayGrowth Plans Fall Apart: Premature Pivots & B2B Buying Cycles
08:27 The FounderBottleneck: The Day-Off Test & Delegating Non-Core Tasks
11:47 From Visibilityto Revenue: Escaping Social Media Noise with Structured Capture
14:02 The ProfitBooster® Framework: Reverse Engineering Actionable Daily Goals
15:56 AI as aStrategic Thought Partner: Customer Persona Modeling and Cost Optimization
19:07 Inside the Profit With A Plan Podcast: Building a SellableBusiness Asset
20:35 Stage-SpecificBreakpoints: Navigating the Shift from $500K to Multi-Million Scale
23:27 Diagnosing WhereYou're Stuck: Root Cause Analysis for Stalled Revenue
25:35 Access the FreeProfit Booster® Growth Map at ProfitBooster.biz