The Iferia Techcast · Oct 19, 2026 · 20:34
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Ezekiel Iferia sitsdown with B2B sales veteran, international consultant, and author Dave Kahle todiscuss moving beyond personality-driven selling to build predictable,metric-driven B2B sales systems that scale.
Having ranked as the#1 salesperson in the United States across two different industries, consultedfor more than 500 companies in 11 countries, and authored 13 books—including Question Your Way to Sales Success, 11 Secrets of Time Management for Salespeople, and The Good Book on Business—Dave unpacks why relying oncharisma or intuition leads to mediocrity. He outlines how to construct anoperational sales dashboard, explains why questions shape buyer cognitionbetter than assertions, details how account potential ratings protectsalesperson time, and explores the intersection of faith, work, and biblicalhouseholds as business institutions.
In this episode, you’lldiscover:
Connect with Dave Kahle:
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Chapter Timestamps
00:00 Welcome DaveKahle: B2B Sales Leader, Consultant & Author of 13 Books
01:39 Sales as anEngineering Process: Moving Beyond Charisma and Talkativeness
02:50 The Cost of PoorTraining: Why "Learn by Doing" Fails Enterprise Sales Teams
04:09 Building theSales Dashboard: Tracking Key Upstream Behaviors and Pipeline Metrics
06:31 The CognitiveScience of Questions: Guiding Buyer Decisions and Shaping Thoughts
08:34 High-PotentialAccount Prioritization: The Core Rule of Sales Time Management
10:56 The Good Book on Business: Biblical Households, Faith,and Enterprise Stewardship
13:02 Moving from 7 to10: Can Anyone Truly Learn to Sell?
14:26 Systems vs.People: Unbundling Prospecting and Specializing the Sales Pipeline
16:39 Key Metrics ThatMatter: Prospects, First Appointments, Proposals & Order Volume
18:47 What Does TrueInnovation Mean to You? (Dramatically Improving Core Workflows)
19:47 Connect withDave Kahle and Access Free Resources at DaveKahle.com