The Periodic Table of Business Strategy, Learning Loops & AI Durability - Eric Noren | Ep 366
The Iferia Techcast · Oct 17, 2026 · 22:51
The Iferia Techcast · Oct 17, 2026 · 22:51
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Ezekiel Iferia sitsdown with strategist, author, and technologist Eric Noren to explore hisbreakthrough framework: the Periodic Table of Business Strategy and the mechanicsof his forthcoming book, The Strategic Formula: A NewSystem for Business Strategy in the AI Age.
Drawing from over twodecades operating across marketing, digital technology, and corporate strategy,Eric unpacks his 35-element strategic taxonomy—spanning 12 business models, 6competitive advantages, and 17 operational strategies. He explains how tocalculate a company’s baseline equation (BusinessModel + Strategy × Competitive Advantage), why most leadership teams mistake execution for a structuralmoat, how the AI Susceptibility Index (ASI) identifies vulnerable businessmodels, and the core physics behind Learning-Loop Economics.
In this episode, you’lldiscover:
Connect with Eric Noren:
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Chapter Timestamps
00:00 Welcome EricNoren: Author of The Strategic Formula & Creator of Strategy's PeriodicTable
01:34 The Origin ofthe System: Filling the Gap in Business Model Frameworks
03:38 Business Modelvs. Strategy vs. Moat: Clarifying Foundational Differences
05:09 The AISusceptibility Index (ASI): Measuring Vulnerability Across 35 StrategicElements
06:39 Resilient Moatsin the AI Era: Demand Advantages and Habitual Defaults
08:13 Learning-LoopEconomics: Moving Past Aggregation Theory to Compounding Velocity
09:20 The 3 Rules ofLearning Loops: Exclusive Data, Tight Architecture & Rapid Tempo
10:56 The Founder'sDiagnostic Order: Business Model First, Advantage Target Second
12:54 Bridging theTechnical Disconnect: Aligning Engineering Teams with Structural Moats
14:26 OperationalParity vs. Structural Protection: The Post-It Note Alignment Exercise
17:33 Why a PeriodicTable? Visualizing Interconnected Corporate Frameworks
19:39 What Does TrueInnovation Mean to You? (Unifying Strategic Vocabularies)
22:04 Connect withEric Noren at BankShotStrategy.com and EricDNoren.com
