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John McNellis joins Amanda Cruise and Ash Patel to break down the lessons from his decades-long career in retail development, including why he republished his book with deeper insights and greater transparency about his biggest mistakes. He explains why retail is far from dead, how supply constraints drive long-term value, and why he’s remained focused on a tight geographic niche instead of chasing scale. John also dives into ground lease strategies, the dangers of overleveraging, and why metrics like IRR can be misleading compared to focusing on what you actually earn. Throughout the conversation, he emphasizes disciplined growth, sticking to your “weight class,” and building a sustainable real estate career that prioritizes longevity over hype.
John McNellis
Current role: Owner and Writer at McNellis Partners